New: Staphorster Fromance

Newsflash: we are on a roll!

We proudly present: Staphorster Fromance. After 2 years of trying, tasting, and more trying, you finally get to enjoy the smoothest slice of the land. Made in Staphorst with shea & lupine, for the love of cheese. Now on a roll at Albert Heijn!


  • Sustainable choice for serious cheeseheads
  • 100% plant-based
  • Source of protein with shea & lupine grown near
  • On a roll with nature, cows & local farmers
  • Traditionally tasty Staphorster recipe



Made in Staphorst for the love of cheese
Shea and lupine give saturated fats a kick in the coconuts and make Staphorster Fromance big on protein, with a tiny ecological impact. It’s rich in vitamin B12 and calcium and with a gentle flavor and smooth fresh-off-the-knife structure that we never tasted before in our plant-based quest.

And try, we did. Many a dry, crumbly iteration passed our test kitchen & palates. Until Rouveen Kaasspecialiteiten, who have been making cheese for a century in coöperation with 250 dairy farmers, invited us to try lupine: a protein-rich pulse that thrives on Staphorster soil.

Together, we perfected the recipe without the usual coconut & soy, but with shea butter and lupine. And couldn’t stop snacking on the result.



Farmer’s Bromance, Staphorster Fromance
One of the things we love most about Staphorster: 6 dairy farmers in the Rouveen coöperation now dedicate part of their land to growing lupine. Arnold Bouwman, one of the 6 pioneers: “I see it as a way to keep farming in the future. To me, that’s the best thing there is.”

Discover more about our Staphorster Fromance.



Staphorster Fromance

Available at Albert Heijn

Buy now at Albert Heijn

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